Thursday, March 23, 2006
Jeans Made for Muslim Prayer Take a Bow
March 22, 2006
Maria Sanminiatelli
ROME -- They're high around the waist, wide around the leg and have lots of pockets for holding watches, bracelets, glasses and other knickknacks.
A new line of jeans designed by a small company in northern Italy caters to Muslims seeking to stay comfortable while they pray.
"As far as we know we're the first, at least in Italy," said Luca Corradi, who designed Al Quds jeans.
The bagginess is to ensure the wearer avoids stiffness while bending down repeatedly during prayers. The pockets are for holding all the accessories Muslims have to take off while they worship. And the jeans have green seams -- because green is the sacred color of Islam.
Al Quds -- the Arabic name for Jerusalem -- has produced an initial 9,500 pairs that it sold to the French retailer Carrefour SA. The retailer has sold an initial batch of about 50 pairs of jeans at a low promotional price of $22.53 in its centers in Italy, company officials said. Corradi said the regular price would be $30.44.
Maria Sanminiatelli
ROME -- They're high around the waist, wide around the leg and have lots of pockets for holding watches, bracelets, glasses and other knickknacks.
A new line of jeans designed by a small company in northern Italy caters to Muslims seeking to stay comfortable while they pray.
"As far as we know we're the first, at least in Italy," said Luca Corradi, who designed Al Quds jeans.
The bagginess is to ensure the wearer avoids stiffness while bending down repeatedly during prayers. The pockets are for holding all the accessories Muslims have to take off while they worship. And the jeans have green seams -- because green is the sacred color of Islam.
Al Quds -- the Arabic name for Jerusalem -- has produced an initial 9,500 pairs that it sold to the French retailer Carrefour SA. The retailer has sold an initial batch of about 50 pairs of jeans at a low promotional price of $22.53 in its centers in Italy, company officials said. Corradi said the regular price would be $30.44.
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