Thursday, March 23, 2006
Jeans Rising
By Peg Tyre
Newsweek
March 27, 2006 issue - Mindy Stern, a life coach from Durango, Colo., likes the look of low-rise jeans. But the trim 34-year-old couldn't imagine leaving the house with her midsection exposed. And forget the so-called whale tail, when the top of a woman's thong is exposed in the back. "That's just tacky!" she says. For the past five years, though, low-rise jeans were just about the only style she could find. So Stern hung on to her well-worn favorites—purchased at Old Navy before waistlines plunged—and hoped for times to change.
Get out your credit card, Mindy. The denim tide is rising again. Stores around the country have begun stocking a new style of jeans, and the gap between the bellybutton and the belt is shrinking at last. Women who are too modest, too big—or maybe too tasteful—to wear pants that barely cover their pubic bone say they welcome the change. The new cut, called midrise, ends about two fingers below the navel and has a waistband that rests two thirds of the way between the hip and the smallest part of the waist. The Gap, which launched its own version of the midrise this season, called "Boy Cut," says they're already a hit. "They're flying off the shelves," reports Gap spokeswoman Kate Molinari. Levi's is introducing a new line of midrise jeans this fall.
Newsweek
March 27, 2006 issue - Mindy Stern, a life coach from Durango, Colo., likes the look of low-rise jeans. But the trim 34-year-old couldn't imagine leaving the house with her midsection exposed. And forget the so-called whale tail, when the top of a woman's thong is exposed in the back. "That's just tacky!" she says. For the past five years, though, low-rise jeans were just about the only style she could find. So Stern hung on to her well-worn favorites—purchased at Old Navy before waistlines plunged—and hoped for times to change.
Get out your credit card, Mindy. The denim tide is rising again. Stores around the country have begun stocking a new style of jeans, and the gap between the bellybutton and the belt is shrinking at last. Women who are too modest, too big—or maybe too tasteful—to wear pants that barely cover their pubic bone say they welcome the change. The new cut, called midrise, ends about two fingers below the navel and has a waistband that rests two thirds of the way between the hip and the smallest part of the waist. The Gap, which launched its own version of the midrise this season, called "Boy Cut," says they're already a hit. "They're flying off the shelves," reports Gap spokeswoman Kate Molinari. Levi's is introducing a new line of midrise jeans this fall.
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