Thursday, March 16, 2006
Talk About a Niche!
In WWD today -
Feeling blue? Blogger Henry Wong certainly is. The 22-year-old online diarist has dreamed up what's billed as the first fashion blog devoted to denim.
Dubbed denimnews (denimnews.blogspot.com), Wong's six-month-old blog brings together the latest news from the denim industry from a variety of sources, provides bloggers with sales information and tips on the best buys around town, posts jobs in the denim industry and even offers denim tidbits such as where to buy pencils made from recycled denim.
"I wanted to create a depository for all the news I gather and read with regard to the denim industry," said Wong, who resides in New York and works for a denim manufacturing company. He declined to say which one, however. "I initially started the blog for my colleagues," he said.
Although Wong targets industry specialists, he also caters to readers he describes as "denim heads" — die-hard denim divas who wear raw denim for months without washing it."I'm using denimnews as a testing ground to get different denim specialists under one roof with their passion for denim as the common factor," he said. Until then, Wong is somewhat of a lone ranger. "There is no competition because there is no revenue," Wong said. "I'm the only denim blog, it's very lonely right now."
Feeling blue? Blogger Henry Wong certainly is. The 22-year-old online diarist has dreamed up what's billed as the first fashion blog devoted to denim.
Dubbed denimnews (denimnews.blogspot.com), Wong's six-month-old blog brings together the latest news from the denim industry from a variety of sources, provides bloggers with sales information and tips on the best buys around town, posts jobs in the denim industry and even offers denim tidbits such as where to buy pencils made from recycled denim.
"I wanted to create a depository for all the news I gather and read with regard to the denim industry," said Wong, who resides in New York and works for a denim manufacturing company. He declined to say which one, however. "I initially started the blog for my colleagues," he said.
Although Wong targets industry specialists, he also caters to readers he describes as "denim heads" — die-hard denim divas who wear raw denim for months without washing it."I'm using denimnews as a testing ground to get different denim specialists under one roof with their passion for denim as the common factor," he said. Until then, Wong is somewhat of a lone ranger. "There is no competition because there is no revenue," Wong said. "I'm the only denim blog, it's very lonely right now."
Post a Comment