Tuesday, April 25, 2006
Jumping on the Bandwagon....
On the heels of the U.S. Food and Drug Administration's clarification of guidelines for what constitutes a whole grain product and continued emphasis on the importance of integrating whole grains into a healthy diet, today RONZONI HEALTHY HARVEST® is launching a reformulation of its brand to keep up with growing consumer demand.
Every HEALTHY HARVEST pasta product has been reformulated to maintain the high fiber and great-taste profile customers have grown to expect while making the product an excellent source of whole grain. HEALTHY HARVEST pasta contains fewer calories, more whole grains and higher fiber per serving when compared to regular pasta.
"Consumers have spoken: they've demanded a great-tasting pasta that contains the recommended allowance of whole grains," said Scott Greenwood, Chief Executive Officer of New World Pasta Company, the leading U.S. marketer and supplier of branded dry pasta and noodles, including HEALTHY HARVEST. "Our pasta is an easy way to incorporate an excellent source of whole grains into a family's diet because it tastes great. Even the pickiest families will enjoy it."
HEALTHY HARVEST pasta is now available in eight varieties, including two new products: Healthy Harvest Whole Wheat Blend Linguine and Healthy Harvest Multigrain Spaghetti (with Omega-3). The six existing varieties that have been reformulated to include whole grains are Thin Spaghetti, Spaghetti, Penne Rigate, Rotini, Wide Noodle and Extra Wide Noodle.
In addition to the reformulated and new products, HEALTHY HARVEST has redesigned its Web site, http://www.healthyharvestpasta.com, to give consumers healthy living tips and great-tasting recipe ideas.
Every HEALTHY HARVEST pasta product has been reformulated to maintain the high fiber and great-taste profile customers have grown to expect while making the product an excellent source of whole grain. HEALTHY HARVEST pasta contains fewer calories, more whole grains and higher fiber per serving when compared to regular pasta.
"Consumers have spoken: they've demanded a great-tasting pasta that contains the recommended allowance of whole grains," said Scott Greenwood, Chief Executive Officer of New World Pasta Company, the leading U.S. marketer and supplier of branded dry pasta and noodles, including HEALTHY HARVEST. "Our pasta is an easy way to incorporate an excellent source of whole grains into a family's diet because it tastes great. Even the pickiest families will enjoy it."
HEALTHY HARVEST pasta is now available in eight varieties, including two new products: Healthy Harvest Whole Wheat Blend Linguine and Healthy Harvest Multigrain Spaghetti (with Omega-3). The six existing varieties that have been reformulated to include whole grains are Thin Spaghetti, Spaghetti, Penne Rigate, Rotini, Wide Noodle and Extra Wide Noodle.
In addition to the reformulated and new products, HEALTHY HARVEST has redesigned its Web site, http://www.healthyharvestpasta.com, to give consumers healthy living tips and great-tasting recipe ideas.
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