Monday, June 26, 2006

June 23 - Kellogg Co., maker of sugary Frosted Flakes cereal and Keebler cookies, is moving into the diet and nutrition section of the grocery store with a line of protein-fortified foods, the company said on Friday.

Kellogg will expand its Special K line of foods with protein waters, snack bars and meal bars starting in November.

The new products are the first offerings of its new Health & Wellness Division.

http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20060623:MTFH44523_2006-06-23_14-07-23_N23233419&type=comktNews&rpc=44

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