Striving4Zen

If the first ingredient listed contains the word "whole" (such as "whole wheat flour" or "whole oats"), it is likely -- but not guaranteed -- that the product is predominantly whole grain. If there are two grain ingredients and only the second ingredient listed is a whole grain, the product may contain as little as 1% or as much as 49% whole grain (in other words, it could contain a little bit of whole grain, or nearly half).
If there are several grain ingredients, the situation gets even trickier. For instance, let's say a "multi-grain bread" is 30% refined flour and 70% whole grain. But the whole grains are split between several different grains, and each whole grain comprises less than 30% of the total. The ingredients might read "Enriched white flour, whole wheat, whole oat flour, whole cornmeal and whole millet" and you would NOT be able to tell from the label whether the whole grains make up 70% of the product or 7% of the product. That's why we created the Whole Grain Stamp program.
http://www.wholegrainscouncil.org/Consumer%20Guide.html#IdentifyingWG

Labels: health food, nutrition, Whole grains