Wednesday, March 07, 2007
Consumers are Drunk with Power!!
In WWD today:
"When we said, 'Have personal style,' that was the biggest mistake the fashion industry made," he reasoned. "We gave the consumers power, and now they're drunk with power and we can't get control over them….Personally, I love the idea of options and personal style, but from a business point of view, it makes it very hard for fashion companies and retailers to figure out what they should have in stock eight months from now."
....
Still, there are emerging trends that have staying power for spring 2008. Fashion will continue to clean up after its orgy of embellishment and sexuality, moving into more subtle and sophisticated looks à la Marc Jacobs' surprisingly tailored fall collection, Wolfe predicted.The new emphasis on shape will persist in both skinny and voluminous silhouettes and all lengths. Layering will continue, but in tonal coordinates and light weights. Futurism will remain in shiny fabrics; technological innovation, such as mechanical devices, to change the shape of clothing, and space-age-inspired style.
The palette will include combinations of neutral khaki, beige, tan and ecru; neutral pastels such as blush pink and mint; hues not typical of spring, such as purple, sapphire, chocolate and burgundy; shocking colors like hot pink, and high-octane mixes of brilliant colors.Fabrics will be lightweight and seasonless, and there will be plenty of transparency in wovens and knits, floral and geometric prints, novelty treatments and shiny surfaces, Wolfe said.
"When we said, 'Have personal style,' that was the biggest mistake the fashion industry made," he reasoned. "We gave the consumers power, and now they're drunk with power and we can't get control over them….Personally, I love the idea of options and personal style, but from a business point of view, it makes it very hard for fashion companies and retailers to figure out what they should have in stock eight months from now."
....
Still, there are emerging trends that have staying power for spring 2008. Fashion will continue to clean up after its orgy of embellishment and sexuality, moving into more subtle and sophisticated looks à la Marc Jacobs' surprisingly tailored fall collection, Wolfe predicted.The new emphasis on shape will persist in both skinny and voluminous silhouettes and all lengths. Layering will continue, but in tonal coordinates and light weights. Futurism will remain in shiny fabrics; technological innovation, such as mechanical devices, to change the shape of clothing, and space-age-inspired style.
The palette will include combinations of neutral khaki, beige, tan and ecru; neutral pastels such as blush pink and mint; hues not typical of spring, such as purple, sapphire, chocolate and burgundy; shocking colors like hot pink, and high-octane mixes of brilliant colors.Fabrics will be lightweight and seasonless, and there will be plenty of transparency in wovens and knits, floral and geometric prints, novelty treatments and shiny surfaces, Wolfe said.
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