Monday, May 14, 2007
Beauty Trend --> Ban the Chemicals!
"Just as the consumer is reading food product labels and looking at what she eats, she will be more critical of beauty products," said Philippe Gadel, of Jump France, a Parisian communications agency, during his talk, titled "Drawing Inspiration from the Food Industry — The New Way to Innovate."
Gadel said there was a growing synergy between healthy eating and beauty, as exemplified by a brand such as Dr. Perricone, which offers dietary advice with beauty products. "It's a new holistic beauty approach," said Gadel.
Gadel suggested women were becoming disenchanted with products they deemed overly technical or too sophisticated. "They are very critical of the results promised by manufacturers and, above all, from highly scientific formulae, which are hard to understand," he said.
Gadel said there was a growing synergy between healthy eating and beauty, as exemplified by a brand such as Dr. Perricone, which offers dietary advice with beauty products. "It's a new holistic beauty approach," said Gadel.
Gadel suggested women were becoming disenchanted with products they deemed overly technical or too sophisticated. "They are very critical of the results promised by manufacturers and, above all, from highly scientific formulae, which are hard to understand," he said.
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