Friday, May 11, 2007
Double Duty -- Sunscreen while you scrub!
WHAT: Freeze 24-7 Ice Shield
WHY: Remember the shampoo-plus-conditioner craze in the 90’s? The idea was that busy folk need less steps in their beauty regimens. Though our tresses are a lot more high-maintenance than they were back then, our faces need SPF more than ever—and we’re busier than ever, to boot! This first-ever wash-on UVA/UVB protection facial cleanser has the Skin Cancer Foundation seal of approval, and uses a revolutionary Ice Shield technology to bind sunscreen to the skin while washing away dirt and impurities. The best part? It eschews the greasy shine from traditional sunscreens, further shortening your morning routine.
PRICE: $48
AVAILABILITY: Henri Bendel, Saks Fifth Avenue, select Bath & Body Works stores, select Victoria Secret Beauty stores, Nordstrom, Fred Segal, http://www.freeze247.com/.
WHY: Remember the shampoo-plus-conditioner craze in the 90’s? The idea was that busy folk need less steps in their beauty regimens. Though our tresses are a lot more high-maintenance than they were back then, our faces need SPF more than ever—and we’re busier than ever, to boot! This first-ever wash-on UVA/UVB protection facial cleanser has the Skin Cancer Foundation seal of approval, and uses a revolutionary Ice Shield technology to bind sunscreen to the skin while washing away dirt and impurities. The best part? It eschews the greasy shine from traditional sunscreens, further shortening your morning routine.
PRICE: $48
AVAILABILITY: Henri Bendel, Saks Fifth Avenue, select Bath & Body Works stores, select Victoria Secret Beauty stores, Nordstrom, Fred Segal, http://www.freeze247.com/.
Labels: beauty, new product, sunscreen
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