Wednesday, May 23, 2007
J. Crew got it right!
Mickey Drexler truly gets it.
J. Crew is breaking out of its mold. The company is rolling out smaller stores, each with a look, assortment and nameplate customized to fit the tone and tastes of affluent locations and resort towns. "The point on all these stores is that we tailor-make the store to fit the specialness of the communities," Millard "Mickey" Drexler, chairman and chief executive officer of J. Crew Group, told WWD. "We are designing stores to have the same feel as the community, and the way they would want it to feel. It's not a cookie-cutter store."
Read more....
J. Crew is breaking out of its mold. The company is rolling out smaller stores, each with a look, assortment and nameplate customized to fit the tone and tastes of affluent locations and resort towns. "The point on all these stores is that we tailor-make the store to fit the specialness of the communities," Millard "Mickey" Drexler, chairman and chief executive officer of J. Crew Group, told WWD. "We are designing stores to have the same feel as the community, and the way they would want it to feel. It's not a cookie-cutter store."
Read more....
Labels: innovative, J. Crew
Post a Comment