Friday, May 11, 2007
Natural Beauty Products Should be....well, Natural!
Michael Indursky is out to seek the greater good, all in the name of the natural personal care market.
The Burt's Bees executive will announce on Monday at an industry conference his plans to spearhead an effort to regulate the $1.8 billion industry in the U.S. Indursky, who is chief marketing and strategic officer of the $250 million natural personal care company, recently became a member of the Natural Products Association, a Washington, D.C.-based group that serves manufacturers and retailers of natural products.
At the NPA, he will oversee a committee dedicated to the regulation. Indursky admitted that the effort was "very ambitious" and would ultimately affect "all of personal care." So, he is taking baby steps toward a regulation and is first looking to come up with an industry definition of what "natural" is. While that in itself will be a challenge, he knows for sure what natural isn't.
"A natural product should not have parabens, any synthetic preservatives, sulfates, animal products or anything with suspected potential human health risk," Indursky said.
....A walk through a local Duane Reade showed that several brands would be affected if regulation were to cover the personal care industry. Johnson & Johnson's Aveeno Active Naturals Positively Radiant Daily Moisturizer with SPF 15 contains laureth-7 and propylparaben. Curel's Natural Healing lotion contains methyparaben. Royale Bee Naturals Healing Hand Cream brand contains lauryl laurate.
- WWD
The Burt's Bees executive will announce on Monday at an industry conference his plans to spearhead an effort to regulate the $1.8 billion industry in the U.S. Indursky, who is chief marketing and strategic officer of the $250 million natural personal care company, recently became a member of the Natural Products Association, a Washington, D.C.-based group that serves manufacturers and retailers of natural products.
At the NPA, he will oversee a committee dedicated to the regulation. Indursky admitted that the effort was "very ambitious" and would ultimately affect "all of personal care." So, he is taking baby steps toward a regulation and is first looking to come up with an industry definition of what "natural" is. While that in itself will be a challenge, he knows for sure what natural isn't.
"A natural product should not have parabens, any synthetic preservatives, sulfates, animal products or anything with suspected potential human health risk," Indursky said.
....A walk through a local Duane Reade showed that several brands would be affected if regulation were to cover the personal care industry. Johnson & Johnson's Aveeno Active Naturals Positively Radiant Daily Moisturizer with SPF 15 contains laureth-7 and propylparaben. Curel's Natural Healing lotion contains methyparaben. Royale Bee Naturals Healing Hand Cream brand contains lauryl laurate.
- WWD
Labels: natural products, skincare
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