Wednesday, June 06, 2007

Whole Foods Now Offers Classes.....

To help its shoppers choose the products that are right for their skin, Whole Foods Market, the world's leading natural and organic foods supermarket, has launched the "Be Good to Your Whole Body" campaign in its Whole Body® departments. Taking care of the body's largest organ, the skin, is the focus during the month of June. A free class will be given on skin care to help educate shoppers on natural ingredients.

"All skin types should avoid products with heavy mineral oils, harsh preservatives and chemicals, and artificial colors," says Jody Villecco, national food and nutrition Quality Standards coordinator for Whole Foods Market. "Look for cleansers, moisturizers and sunscreens that contain plant-based oils that penetrate and nourish the skin. Products scented with pure essential oils tend to be less irritating than synthetic fragrances."

Villecco encourages shoppers to read ingredient labels and look for products with beneficial ingredients for their skin type. For oily skin, for example, witch hazel, jojoba oil and rosemary cleanse and tone to help the skin look refreshed without adding extra oils. For dry, stressed skin, moisturizers and lotions with natural plant oils such as olive, almond and borage improve the skin's moisture retention. To help reduce clogged pores and breakouts in acne-prone skin, patchouli and bergamot oils in cleansers and toners accelerate the healing process that occurs with mild breakouts.

Skin care for mature skin, aimed at promoting youthful, vibrant skin, is another important component. As an alternative to harsh products, the Whole Body department features products containing:


* Blends of amino acids and botanical extracts

* Magnesium oxide crystals from seawater and ocean salts to exfoliate

* Evening primrose oil, olive esters, and vitamin E to moisturize

* Alpha-hydroxy acid (AHA) or beta-hydroxy acid (BHA) to help uneven skin
tone and sun spots

* Sunscreens with zinc oxide and titanium dioxide to provide a protective
barrier against sun damage

A skin care podcast is available at http://wholefoods.com/socialmedia/wholebody. Check local store listings for events and more information.

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