Monday, July 30, 2007
Brazilian straightening - the new cure for summer frizzies?
Brazilian straightening, $200-$400 at OC61, 33 E. 61st St.; (212) 935-6261
Slowly replacing Japanese straightening in New York salons, the South American version is gentler on your hair and not as permanent.
“This is a low-maintenance process. If you do this, you don’t have to put any product in your hair at all,” says Dayler Chagas, hairstylist at OC61. “You come out of the pool and your hair dries naturally and it will be straight.”
And Chagas - partial to the treatment from his native Brazil - says it’s the best way to go from curly to straight without any long-term side effects.
“Japanese straightening completely changes the texture of your hair, and the only way it comes out is when you cut it,” he says. “This wears out in two to three months and completely comes out, so you hair goes back to exactly the way it was.”
After washing Amanda’s hair with a clarifying shampoo to get rid of residue and styling products, Chagas separated her hair into sections, applying the chemical from root to ends with a skinny comb. Then he wrapped the hair around her head, covered it with a shower cap and put her under the dryer for 20 minutes. After a quick rinse, Chagas flat-ironed her hair and finished with a glossing serum.
Chagas also says this four-hour treatment works perfectly on processed or hurt hair - the more damage the better. The process coats the hair and seals the cuticle, leaving it shiny and soft.
SOURCE
Slowly replacing Japanese straightening in New York salons, the South American version is gentler on your hair and not as permanent.
“This is a low-maintenance process. If you do this, you don’t have to put any product in your hair at all,” says Dayler Chagas, hairstylist at OC61. “You come out of the pool and your hair dries naturally and it will be straight.”
And Chagas - partial to the treatment from his native Brazil - says it’s the best way to go from curly to straight without any long-term side effects.
“Japanese straightening completely changes the texture of your hair, and the only way it comes out is when you cut it,” he says. “This wears out in two to three months and completely comes out, so you hair goes back to exactly the way it was.”
After washing Amanda’s hair with a clarifying shampoo to get rid of residue and styling products, Chagas separated her hair into sections, applying the chemical from root to ends with a skinny comb. Then he wrapped the hair around her head, covered it with a shower cap and put her under the dryer for 20 minutes. After a quick rinse, Chagas flat-ironed her hair and finished with a glossing serum.
Chagas also says this four-hour treatment works perfectly on processed or hurt hair - the more damage the better. The process coats the hair and seals the cuticle, leaving it shiny and soft.
SOURCE
Labels: brazilian straightening
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