Striving4Zen

Going green is the hottest business trend around, but the entry of big-league companies into an industry formerly dominated by small businesses has led to confusion--and more questions--about what is and isn't organic. Mark Kastel, co-founder of The Cornucopia Institute, a watchdog group for the organic industry, thinks the majority of organic companies act honorably. He worries, however, about the unscrupulous few navigating what remains largely an honor system. And the USDA has yet to aggressively go after bad actors: It has collected civil penalties from just two companies since its certification program took effect in 2002, one of them a Canadian company, for violating organic labeling standards. The USDA has "consistently shown no desire to aggressively enforce the big-gest issues that face the organic community in terms of improprieties," Kastel says.
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Labels: going green, organic, standards