Monday, August 27, 2007

Holistically in the UK....Farmacia Urban Healing

Farmacia Urban Healing is getting aggressive about well-being.
Starting this month, the British retailer and holistic health-and-beauty brand is strengthening its high street presence by introducing Urban Healing Pods in House of Fraser doors, expanding its existing department store concessions and revamping its stand-alone flagship here.
"There's an increasingly big group of people who want natural wellness," said Sanjay Bhandari, Farmacia's co-founder and chief executive officer. "People are looking beyond traditional beauty and cosmetic surgery.
"That's why the firm began opening Urban Healing Pods, or 300- to 500-square-foot shop-in-shops in five House of Fraser doors in the U.K. starting this month. The spaces feature consulting areas complete with vitamin scanning systems, which can detect nutrient deficiencies, hormone and organ imbalances, food intolerances and the presence of toxins in the body. Initial 15-minute scans are complimentary, however, if a client wishes to have a more in-depth consultation they can choose to pay for the service. A 75-minute skin profile, for example, costs 115 pounds, or $228 at current exchange. The pods sell a selection of Farmacia's supplements and own-brand treatment products.
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