Friday, August 10, 2007

What is Natural?

Natural personal care is growing at a rate five times that of other businesses, said retailers. Brands are popping up left and right promising "natural" benefits.

Ideally, natural items will be made with at least 95 percent natural ingredients and contain no ingredients with any potential suspected human health risks. Ingredients that should never be used include parabens, sulfates, petrochemicals, glycols, phthalates, diethanolamine or DEA and formaldehyde.

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