Tuesday, September 11, 2007
CEREAL NUTRI-TAGS
Next month, General Mills Inc. and Kellogg Co. will begin emblazoning their breakfast cereals with symbols that summarize complex nutritional information - part of the growing use of logos to steer shoppers toward healthier choices.
The proliferation of such symbols is a worldwide phenomenon, with government regulators in Britain, Sweden and elsewhere establishing nutrition logo systems.
The General Mills and Kellogg's versions will highlight fat, sugar, salt and other nutrient levels, officials said.
The proliferation of such symbols is a worldwide phenomenon, with government regulators in Britain, Sweden and elsewhere establishing nutrition logo systems.
The General Mills and Kellogg's versions will highlight fat, sugar, salt and other nutrient levels, officials said.
Labels: cereal, logo, nutrition
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