Thursday, September 27, 2007
Egyptian Magic!
In recent years, the natural product market has been growing roughly five times faster than the rest of the personal care industry, said Darrin Duber-Smith, the president of Green Marketing, a strategy company. One result is that many former mom-and-pop brands have become household names. Think Kiehl’s or Jason Natural products.
Another result? Many businesses are no longer run by mom and pop. A private equity firm owns the majority stake of Burt’s Bees. And Tom’s of Maine? More like Tom’s of Colgate-Palmolive.
But Egyptian Magic, which comes in nondescript plastic tubs, remains a decidedly low-key production, and it still has a pop at the helm. (A 4-ounce jar sells for $32 on Egyptianmagic.com.)
The story of Egyptian Magic begins in 1986 at a Chicago diner when an elderly man approaches Westley Howard.....The stranger’s name was Dr. Imas. He never revealed his first name or made it clear what kind of doctor he was. Over the next two years, Dr. Imas periodically visited Mr. Howard in Washington and showed him how to make a skin cream from olive oil, beeswax, bee pollen, royal jelly and bee propolis (a substance that seals hives).
Dr. Imas claimed it was the exact same formula for a cream found in ancient Egyptian tombs.
read more!
Another result? Many businesses are no longer run by mom and pop. A private equity firm owns the majority stake of Burt’s Bees. And Tom’s of Maine? More like Tom’s of Colgate-Palmolive.
But Egyptian Magic, which comes in nondescript plastic tubs, remains a decidedly low-key production, and it still has a pop at the helm. (A 4-ounce jar sells for $32 on Egyptianmagic.com.)
The story of Egyptian Magic begins in 1986 at a Chicago diner when an elderly man approaches Westley Howard.....The stranger’s name was Dr. Imas. He never revealed his first name or made it clear what kind of doctor he was. Over the next two years, Dr. Imas periodically visited Mr. Howard in Washington and showed him how to make a skin cream from olive oil, beeswax, bee pollen, royal jelly and bee propolis (a substance that seals hives).
Dr. Imas claimed it was the exact same formula for a cream found in ancient Egyptian tombs.
read more!
Labels: egyptian magic, natural products
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