Striving4Zen

While cocktails were once thought of as an empty-calorie guilty pleasure, we’re seeing mixologists introduce not-so-guilty beverages with added nutritional benefits. From high fiber and vitamin C-rich kiwi puree to sake based liquor TyKu made from free radical fighting Oolong tea, the variety of good for you combinations is endless. Current buzz cocktails include the Joie de VeeV, made with VeeV, an acai liquor infused with extract of prickly pear, fresh strawberry, lime, mint, and a sprinkle of Splenda; and Vitamin Dj, made with elderflower liquor, vodka, Granny Smith apples, fresh carrot juice, fresh ginger, and a squeeze of lime. We expect the added-value liquor category to expand with herbal, organic, and antioxidant rich varieties catering to the consumer demand for “healthy” booze.

Labels: cocktails, healthy booze, innovative, Vitamins