Friday, October 26, 2007
Organic Make-Up? - Physicians Formula Goes Organic
Physicians Formula is going natural with the launch of Organic Wear, the first certified organic makeup line to be sold in the mass market.
According to Physicians Formula chief executive officer Ingrid Jackel, research from sources such as Datamonitor and the Organic Trade Association showed that last year's U.S. organic sales hit $24 billion, growing a healthy 20 percent from 2005. Jackel noted that organic personal care is now an $8 billion industry, with expectations of surpassing $12 billion by 2011. She added that personal care has seen a 15 to 20 percent growth rate each year for five years and is expected to become a major force in the U.S. beauty industry by 2012.
"We found that more than half of women in the U.S. are seeking natural personal care products, and 44 percent are specifically looking for organic ingredients so we wanted to create something based on certified organic ingredients to fulfill the needs of this new demographic," said Jackel.
Each product contains the EcoBlend proprietary complex, designed to condition, fortify and protect skin from environmental impurities. EcoBlend complex features trademarked formulas OrganiSoy and Eco-Olive, certified organic soy and olive designed to help nourish and protect skin. The organic soy helps to even out skin tone and texture to restore smoothness, while Eco-Olive acts as an antioxidant to help protect skin from environmental aggressors. The formula also contains a variety of ingredients such as cornstarch, organic corn, jojoba seed oil, rice silk and orange extracts, which vary depending on the product.
source
According to Physicians Formula chief executive officer Ingrid Jackel, research from sources such as Datamonitor and the Organic Trade Association showed that last year's U.S. organic sales hit $24 billion, growing a healthy 20 percent from 2005. Jackel noted that organic personal care is now an $8 billion industry, with expectations of surpassing $12 billion by 2011. She added that personal care has seen a 15 to 20 percent growth rate each year for five years and is expected to become a major force in the U.S. beauty industry by 2012.
"We found that more than half of women in the U.S. are seeking natural personal care products, and 44 percent are specifically looking for organic ingredients so we wanted to create something based on certified organic ingredients to fulfill the needs of this new demographic," said Jackel.
Each product contains the EcoBlend proprietary complex, designed to condition, fortify and protect skin from environmental impurities. EcoBlend complex features trademarked formulas OrganiSoy and Eco-Olive, certified organic soy and olive designed to help nourish and protect skin. The organic soy helps to even out skin tone and texture to restore smoothness, while Eco-Olive acts as an antioxidant to help protect skin from environmental aggressors. The formula also contains a variety of ingredients such as cornstarch, organic corn, jojoba seed oil, rice silk and orange extracts, which vary depending on the product.
source
Labels: innovative, organic make-up, skincare
Post a Comment