Friday, December 28, 2007
Spas Seek to Move Beyond Pampering
To keep loyal devotees, spas are moving beyond basic treatments to more personalized experiences that treat the whole person. Using music, biofeedback, meditation and yoga, spas are not only touting stress relief, but nutrition, fitness and how to get a better night's sleep.
By stressing healthy lifestyles, the industry hopes to demystify the spa for the estimated 75 percent of Americans who've never visited one.
"Spa is no longer just about lotions and potions," said Jim Root, chairman of the International Spa Association. "Spa is not a place, but a lifestyle of wellness, aliveness and happiness."
SOURCE
By stressing healthy lifestyles, the industry hopes to demystify the spa for the estimated 75 percent of Americans who've never visited one.
"Spa is no longer just about lotions and potions," said Jim Root, chairman of the International Spa Association. "Spa is not a place, but a lifestyle of wellness, aliveness and happiness."
SOURCE
Labels: FYI, Holistic Health, living holistically, Spa
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