Friday, December 14, 2007

What You See...Isn't Always What You Get.....

Target Corp. is among several retailers and grocery chains named in lawsuit that alleges milk sold at the company's stores was labeled "organic" when it really wasn't, the Associated Press reported Thursday.
The Business Journal previously reported that in October the U.S. Department of Agriculture was investigating whether organic milk sold by Minneapolis-based Target Corp. was in fact organic.
The USDA threatened to revoke the organic status of Boulder, Colo. -based Aurora Organic Dairy, which supplies Target with its organic milk under the company's Archer Farms label.
The federal complaints focus on Aurora Organic Dairy. The company recently made changes to its practices after the USDA found more than a dozen violations of organic standards, the AP reported.
The suit, filed on behalf of people who bought the milk, seeks class-action status and asks for customers' money back as well as punitive damages and attorneys' fees. It names Costco Wholesale Corp., Wal-Mart Stores Inc., Safeway Inc. and Wild Oats Markets Inc. and Target. The companies each sold Aurora's milk under their own store brand names.
Aurora has denied selling non-organic milk.

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