Thursday, January 17, 2008
The Growing LOHAS Movement
Despite its New Age bent, Gaiam is no stranger to mainstream America. Its fitness videos and yoga mats, for example, are popular items at Target and elsewhere.
The company is tapping into a growing niche, dubbed the "lifestyles of health and sustainability" market.
The so-called LOHAS movement includes upscale and environmentally conscious items such as hybrid cars and organic groceries. It also includes solar panels and home composting kits.
It's a growing niche.
The Natural Marketing Institute says U.S. consumers spent $209 billion in 2005 on such goods. The institute thinks it will climb to $410 billion in 2010 and more than double again to $845 billion by 2015.
Big retailers too now see the potential.
Wal-Mart, for instance, is replacing incandescent light bulbs on its shelves with the more energy-efficient compact fluorescent bulbs. And the discount retailer has become once of the nation's largest purveyors of organic food.
Source
The company is tapping into a growing niche, dubbed the "lifestyles of health and sustainability" market.
The so-called LOHAS movement includes upscale and environmentally conscious items such as hybrid cars and organic groceries. It also includes solar panels and home composting kits.
It's a growing niche.
The Natural Marketing Institute says U.S. consumers spent $209 billion in 2005 on such goods. The institute thinks it will climb to $410 billion in 2010 and more than double again to $845 billion by 2015.
Big retailers too now see the potential.
Wal-Mart, for instance, is replacing incandescent light bulbs on its shelves with the more energy-efficient compact fluorescent bulbs. And the discount retailer has become once of the nation's largest purveyors of organic food.
Source
Labels: Gaiam, health trend, living holistically, LOHAS, trends, wal-mart
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