Striving4Zen

Researchers in California have discovered that “how much you like something” is linked to “how much it costs.” Meaning, the more expensive it is, the better you think it tastes. In this study participants agreed that wine priced at $90 tasted better than the same exact wine priced at $10; showing the impact marketing has on how we perceive taste.

Cnet News

Labels: $$$, marketing, money