Wednesday, January 02, 2008
Red Mango vs. Pinkberry
For a product where wholesomeness is part of its attraction, the fact Red Mango is real yogurt is a selling point, Kim says. Rival Pinkberry has been sued twice by consumers alleging the company shouldn't call its product yogurt because it doesn't have an adequate level of active cultures. Spokeswoman Lundy says, "Pinkberry has a policy not to discuss its formulation. It is a proprietary formula that is being aggressively sought by many competitors." As for the lawsuits, one has been settled and the terms are confidential, Lundy says. The other is pending.
But what is the concept?
The first key ingredient is the product itself, the yogurt. It's real yogurt, meaning it's fermented in much the same way that beer or cheese is made. Most desserts called frozen yogurt are made by mixing powder, milk and sugar.
Red Mango's process leaves behind living organisms called live and active cultures. These cultures give the yogurt probiotics, or organisms believed by some to have health benefits that continue to be studied, says Jeff Blumberg, professor of public health at Tufts University.
Probiotics are thought to assist digestion and the immune system. "It's better for you than ice cream," he says.
Unlike most products served by its competitors, the yogurt at Red Mango meets the National Yogurt Association's criteria for live and active culture yogurt.
Red Mango yogurt also has less sugar than many other frozen yogurt desserts. A half-cup serving of Red Mango contains 90 calories, about 18% fewer than a similar serving of TCBY's yogurt.
The next thing that sets Red Mango apart is the setting of the stores. Red Mango stores are designed to encourage lingering and feature comfortable stuffed chairs and hip music, much like a Starbucks.
SOURCE
But what is the concept?
The first key ingredient is the product itself, the yogurt. It's real yogurt, meaning it's fermented in much the same way that beer or cheese is made. Most desserts called frozen yogurt are made by mixing powder, milk and sugar.
Red Mango's process leaves behind living organisms called live and active cultures. These cultures give the yogurt probiotics, or organisms believed by some to have health benefits that continue to be studied, says Jeff Blumberg, professor of public health at Tufts University.
Probiotics are thought to assist digestion and the immune system. "It's better for you than ice cream," he says.
Unlike most products served by its competitors, the yogurt at Red Mango meets the National Yogurt Association's criteria for live and active culture yogurt.
Red Mango yogurt also has less sugar than many other frozen yogurt desserts. A half-cup serving of Red Mango contains 90 calories, about 18% fewer than a similar serving of TCBY's yogurt.
The next thing that sets Red Mango apart is the setting of the stores. Red Mango stores are designed to encourage lingering and feature comfortable stuffed chairs and hip music, much like a Starbucks.
SOURCE
Labels: Fro-yo, innovative, Pinkberry, Probiotics, Red Mango, yogurt
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