Wednesday, February 13, 2008

It's A Sign of the Times.....


I never thought I'd put the words "Pepsi" and "healthy" together, but here goes: Pepsi is launching a healthy version of their flagship soda called Pepsi Raw. Made from natural ingredients, it contains no artificial preservatives, color, flavor, or sweeteners. It appears to be lighter in color — is that the lack of corn syrup, artificial color, or something else? — but that's not the only thing it's light in. It's lighter in calories (90 compared to 120 in regular Pepsi), too.

The product is launching in the UK, but it'll only be available in select bars and clubs in seven cities: London, Manchester, Glasgow, Brighton, Birmingham, Leeds, and Liverpool. A larger distribution arrives later in the year, but no word on a US release.

Thanks!

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