Striving4Zen

As the environmental consequences of driving cars become ever more clear, consumers are increasingly aware of the benefits of alternative modes of transportation. Walkit is a website that promotes the power of walking as a healthier way to get around.

Walkit's goal is to help consumers make more informed decisions about whether they choose to walk for all, or part, of any given journey. The UK-based site currently offers walking routes for London, Birmingham, Edinburgh and Newcastle/Gateshead, and plans to cover all the UK's major cities by the end of this year. Thanks to a feature just added earlier this month, users going through inner London can request "fresh air" routes with the lowest pollution as well.

Walkit then supplies the user with a detailed map and written directions, including distance, walking time, the number of calories burned and the carbon dioxide avoided by walking rather than riding in a car, taxi or bus.

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Labels: cool new site, exercise, innovative, walking