Striving4Zen

Placebo!, originally uploaded by Akácio S. [ /photographyk ].

Want a sugar pill to work really well? Charge more for it.

A study published yesterday shows the well-known "placebo effect" works even better if the dummy pill costs more.

Dan Ariely, a behavioral economist at Duke University, and researchers at MIT found subjects said they felt better after taking the more expensive placebo.

Source

Labels: Dan Ariely, mind-body, placebo, study

# posted by Striving4Zen : 3/05/2008