Striving4Zen

Saks Fifth Avenue is giving natural and wellness products an upscale new face. In May, the retailer will officially unveil The Beauty of Living Well, a dedicated sales area, in five of its stores. The initial brands sold will be Blue Lagoon, Skin Nutrition, Canyon Ranch Your Transformation and Vinita.

Saks Fifth Avenue is hoping that living well will also equal selling well.

The retailer is poised to launch The Beauty of Living Well, a dedicated sales area devoted to what Saks terms "natraceutical" products.

"We believe that this is the first time that a luxury retailer has taken such a significant step in promoting wellness and the holistic approach to beauty," said Deborah Walters, senior vice president and general merchandise manager of cosmetics and fragrances for Saks Fifth Avenue. "Our customer already knows the importance of living well, inside and out. We are making it easier for her to shop that way."

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Labels: Canyon Ranch, Saks Fifth Avenue, skincare, trends