Striving4Zen

Health-food supermarkets are nothing new. But a South African newcomer is expanding the notion well beyond food and vitamins—and even spa services—to include products that support virtually every aspect of a healthy lifestyle.

Cape Town-based Wellness Warehouse, which launched last fall, aims to provide South African consumers with a total solution for healthy shopping. With three stores, Wellness Warehouse offers not just the usual assortment of natural and healthy foods, organics and related products. Also at its stores are a natural medicine dispensary and pharmacy; spa services including facials, body treatments and packages; a cafe serving up sandwiches, salads, smoothies and more; and fitness machines for sale, along with sleep products such as mattresses, pillows and massagers.

All Wellness Warehouse stores emphasize eco-friendly, organic, biodegradable and ethical products and services, with an experience that's inviting, inspiring and informative. Targeting affluent, eco-minded consumers, Wellness Warehouse aims to provide one-stop shopping for everything a healthy lifestyle requires.

Last year we wrote about a Dallas Whole Foods' expansion into spa and concierge services, and this takes the concept another step further, embellishing even more on such stores' experience-based retail. It may not be within the reach of every contender right now, but this could represent the next model for competition in the space. One to watch!

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Labels: cool new place, great idea, living holistically, Wellness Warehouse