Friday, July 11, 2008
The FDA Has Approved A Stevia-based Sweetener!!
The first FDA approved stevia based sweetener Truvia is now for sale online. Previously, other stevia sweeteners have been labeled as "dietary supplements," but Truvia has the distinction of being known as a zero-calorie sweetener. Because it is derived from an herb, it is considered "natural." Developed by Cargill in partnership with Coca-Cola, Truvia will be used in a handful of Coke products. Rumor has it that Pepsi is working on a zero calorie stevia sweetener of its own. Let the cola wars begin.
If you live in NYC, you can sample Truvia at Rockefeller Center today!!
Labels: artificial sweeteners, FDA, new product, Stevia
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