Striving4Zen

A downtrodden economy — and the worries it brings — can wreak havoc on one’s beauty, deepening frown lines and cultivating crops of gray hairs. It’s enough to prompt beauty devotees to put down their lipsticks and surrender.

But amidst the hopelessness, an enterprising group of marketers is working to widen the scope of beauty to wellness. Wielding an inside-outside approach, they are touting ingestible supplements — pills, candies and drinks — as an integral, but lacking, part of women’s daily beauty routines.

In September, the Nestlé Co. will introduce Glowelle, a dietary supplement billed as a beauty juice formulated with antioxidants, vitamins and botanical and fruit extracts. A daily serving of the juice, or its alternative powder packet form, is said to help stave off aging by nourishing and hydrating skin from the inside out, according to the company.

“Stress and poor diet affect the skin, hair and nails,” said Kimberly Cooper, chief beauty officer of Nestlé’s Glowelle. “Wellness, to most women, is looking and feeling good.”

The beauty juice will steer clear of food retailers. “Glowelle is for beauty insiders so high-end department stores are a better fit,” said Cooper, adding Glowelle has introduced Nestlé to new retail territory, which the company plans to expand its presence in over time.

Dr. Susan Beck, Glowelle’s scientist and nutritionist for research and development, agreed. “Juice is an easy delivery system. It feels easier to drink something, and it’s less work for the digestive system [than a pill],” she said. “Juices easily cross the intestinal layer.”

She added that antioxidants taken orally are metabolized and then reach the inner and outer layers of the skin, unlike topicals and creams that sit on the skin’s top layer.

Beck, who holds a doctorate in nutritional sciences and has a master’s degree in Chinese medicine, noted there’s increasing evidence that antioxidants work synergistically, naming vitamin E and vitamin C in particular. Beck explained that by itself, vitamin E is a powerful antioxidant that protects skin cells from free radicals. But once it has disarmed a free radical, vitamin E becomes spent, or inactive. Enter vitamin C, which can regenerate vitamin E.

She continued that, in two separate human studies, researchers found that vitamins C and E worked better to protect the skin against the harmful effects from free radicals generated from the sun when taken together than when taken individually.

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Labels: anti-aging, Glowelle, innovative, Nestle, new product