Striving4Zen

Mintel estimates that the natural and organic personal care product market has grown by 35% since 2005 and is currently valued at $465 million. The success of this burgeoning market has been enjoyed by both major brands like Walmart and smaller boutiques. The latest entry in this marketplace, mastihashop caught our attention.

The brand recently opened an outpost in Manhattan’s Lower East Side and showcases a wide range of products featuring mastiha, a therapeutic cure-all long hailed in the East. Mastiha is an all-natural antioxidant, anti-inflammatory and anti-bacterial resin harvested from the sap of trees found exclusively on the Greek Island of Chios.

Sisters and co-founders Artemis and Kalliopi Kohas, who spent summers in Chios, selected a sleek and natural design for their shop to reflect both mastiha’s tradition and modernization. Artemis Kohas told Peep Insights that the versatile mastiha has over 300 known applications and has been used in remedies for over 2,500 years. The Orchard Street store features a wide range of mastiha products, from homeopathic remedies to beauty products. Some favorites include the mastiha infused soaps, the mastiha chocolate bars, and the Korres mastiha oil hair products.

As a nutritional supplement and beauty product, the resin freshens breath, fights plaque and gingivitis, heals and regenerates skin, eases digestion and strengthens hair and nails. It is found in everything from chewing gum to toothpaste, wine, ice cream and cosmetics.

Mastihashop
145 Orchard Street
, New York, NY 10079, (212)253-0895

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Labels: beauty, cool new place, Cool Store, LES, mastiha, MastihaShop, natural products, NYC