Striving4Zen

Dallas skin care start-up Organicare will launch a prestige USDA-certified organic range this month at Henri Bendel, Fred Segal and select Nordstrom and Dillard’s stores.

Organicare offers nine products from cleansers and toners to moisturizers, an exfoliator and antiaging serums priced from $35 to $125.

“You have the best of both worlds — performance and natural ingredients,” claimed Jamie O’Banion, president and creative director. “A woman wants that wrinkle gone, but if she has an option to go organic she will choose that.”

“There is a huge market for it, absolutely,” commented Alisa Marie Beyer, founder of The Benchmarking Co., a beauty research and consulting firm. “At the prestige level it is certainly the first time we have seen a comprehensive USDA-approved skin care line that is not just a few products or a few select organic ingredients.”

Each product is stamped with the USDA Organic seal, indicating 95% of the ingredients are grown without pesticides or herbicides and there are no synthetic elements or petrochemicals.

Organicare is the brainchild of O’Banion, 26, and her father, Terry James, a practicing cardiac anesthesiologist. James, who also owns Kersh Risk Management Inc. specializing in corporate wellness, financed Organicare, Smith noted.

“Dr. James wants to bring upscale pure performance skin care to the mass public,” Smith noted. “He wanted to keep prices under $100 so it is more affordable to all women.”

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Labels: new product, organic, Organicare, skincare