Tuesday, August 05, 2008

Pizza Hut Goes 'All Natural'

Pizza Hut, the world's largest pizza restaurant chain, announced this week it will soon begin serving healthier pies.

Dubbed as "the Natural," the new pizza for health-conscious consumers will combine a multigrain crust, organic tomato sauce and preservative-free toppings.

Brian Niccol, Pizza Hut's CMO, said the new pie was a response to an emerging consumer need: the desire to eat pizza and still remain healthy. "That's why we're offering the Natural," Niccol said in a statement. "It allows us to stay on the cutting edge of food trends while delivering on the amazing Pizza Hut taste our customers expect and demand."

SOURCE

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