Wednesday, September 17, 2008
Intelligent Nutrients — Can You Drink the Shampoo?
The creator of this relatively new brand feels that what goes on our bodies should be just as safe as what goes in them. Each hair, skin, and body product developed by the company is certified organic and contains a mega anti-oxidant blend that's packed with a punch, including black cumin, pumpkin, red grape, red raspberry, and cranberry seed oils. This all kinda sounds more like the basic components for a festive Thanksgiving dinner, not a spray-on hair detangler.
Founder Horst Rechelbacher explains on the website,
We’ve merged food science and cosmetic chemistry to create a new paradigm in beauty. We called it Nutritional Chemistry—it’s based on using only certified organic food-derived ingredients—substances the body recognizes and readily assimilates as nutrients in the body.
The company also plans to add more products to the collection, such as: body, skin, pet, baby, and home care brands, as well as my favorite — love therapy. Do you know what other environmentally friendly was founded by Rechelbacher?
Labels: Aveda, beauty, innovative, Intelligent Ingredients, natural products, new product
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