Striving4Zen

First conceived by mother-daughter duo Judy Zimmer and Jocelyn Murray in 1996 and franchised in 2000, now has 70 locations, with more scheduled to open within a year, and plans to expand to Northern Europe. recently opened in Dillard's.

A mix between an upscale Manhattan loft and the production line of a factory, stores are the "drop-in spa." We sell small indulgences and self-pampering, and are bringing back the seemingly lost art of customer service.

Each product from 's wide selection—including phosphate-free bubble bath, mineral-oil free moisturizers, talc-free liquid powder, exfoliating salt scrub, spa tub-safe bath crystals, alcohol-free body mist, SLS-free shower gel, head-to-toe body wash and conditioners, anti-bacterial handwashes, and a full line of pet products—are custom-blended right in the store to customers' specifications.

With 200 fragrances to choose from, customers can create their own dream blend (gardenia and watermelon? We won't judge) or for the easily overwhelmed, fragrance menus of favorite blends are available. Customers can also select their products' tints, allowing them to simply choose a favorite color or create the perfect match for their bathroom's color scheme.

Think of it like a soda fountain for bath products: scented and tinted to your specifications, and mixed up in-store before your very eyes's. products safe for even the most sensitive skin. Most are paraben and SLS-free. We don't test on animals, either— only ourselves. And we only use the best.

On a mission to take over the world with smelly goodness, has recently stepped out of the tub and launched their Domania home line. Domania introduces the world's first custom-scented, multi-surface, anti-bacterial household cleanser, Clean Freak; a custom-scented odor neutralizer, Domain Spray; custom-scented Fine Linen Wash and Fabric Softener; and SLS-free Clean Freak Dish Soap.

Bath Junkie

Labels: Bath Junkie, cool new place, Cool Store, customization, innovative, NYC