Striving4Zen

Devotees of Dr. Bronner’s soap are a motley and faithful crew. While many people have scrubbed with this health-food-store staple, few are aware that the company makes more than bubbles.

Joining its distinctively packaged bars are now pump soaps, shaving gels, hair care and baby balm, as well as newly repackaged lotions and body balms. The well-priced additions are all certified U.S.D.A. organic, and for once you can believe this claim; the company is currently suing others for misusing the word.

“Unlike misbranded ‘organic’ products that aren’t certified under the U.S.D.A. National Organic Program, we do not use any synthetic silicone or hydrogenated oils, or petrochemical emulsifiers and preservatives that can cause adverse allergic reactions,” says David Bronner, the company president and grandson of the original doctor. Slather on.

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Labels: Dr. Bronner's, natural products, organic, skin care