Striving4Zen

Youthtopia Age-Correcting Serum With Rhodiola is ORIGINS’ first foray into the antiaging category. In addition to the adaptogenic herb rhodiola, the item contains derivatives of the phytonutrient-rich, Himalayan-grown amalaki tree. “Rhodiola repairs and amalaki extends the repair,” says Lizz Starr, executive director of product development. The serum, launching this month for $50, also contains firming sweet almond extract, collagen-building soy peptides, moisturizing sunflower and cucumber extracts and calming geranium. “There’s a natural, organic trend in the market right now, but women still need to see the benefits,” says Jenny Belknap, vice president of global marketing.

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Labels: amalaki, anti-aging, beauty, herbs, organic, Origins, rhodiola