Wednesday, January 07, 2009
Introduction of New Skinny Beverages Sweetened with Stevia Planned to Launch Early Next Year
Skinny Nutritional Corp ., marketer and distributor of Skinny Water®, announced today that it plans to introduce a line extension of beverages in early 2009. The new beverages will contain a proprietary natural sweetener derived from Stevia , and like Skinny Water, will contain ZERO calories."We have been working on launching new Skinny beverages that contain an all natural sweetener with ZERO calories," says Ron Wilson, President and CEO of Skinny Nutritional Corp. "Many consumers are looking for a great tasting, ZERO-calorie beverage that is 100% natural. We also believe that we can gain entry into many natural and whole food distributors and retailers throughout the country with these new beverages. We are always researching new trends in the functional beverage segment. In addition to the latest superfruits, health and wellness ingredients, and natural colors, we see Stevia-derived sweeteners as a breakthrough in the sweetener category."
Early this week, U.S. suppliers of sweeteners derived from rebaudioside A, a part of the Stevia leaf, announced that the FDA issued a no objection letter concerning the conclusion of an independent expert panel that highly-purified rebaudioside A is generally recognized as safe (GRAS) for use as a general purpose sweetener, including for use in food and beverages. These suppliers have also announced their intention to market all natural, ZERO-calorie sweeteners made with highly purified rebaudioside A.
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Labels: drinks, innovative, new product, Skinny Water, Stevia
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