Striving4Zen

On June 30, the world's top coffee chain will begin selling baked goods without high-fructose corn syrup or artificial flavors and dyes, and will introduce salads and other items.

"Food has been the Achilles' heel of the company ... That statement will be long buried after we launch this program," Michelle Gass, Starbucks' EVP of marketing, told Reuters on Tuesday.

The new campaign -- which will be promoted with the tag "Real Food. Simply Delicious" -- follows last year's health and wellness push that added food like oatmeal, smoothies and a protein plate to Starbucks' repertoire.

The ingredient changes, which also include removing preservatives where possible, will affect about 90% of the baked goods Starbucks sells and are part of the coffee chain's ongoing efforts to appeal to increasingly health-conscious consumers as recession has damped spending on little luxuries like lattes.

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Labels: baked goods, eating healthy, health trend, healthier, high fructose corn syrup, marketing, pastries, recession, Starbuck's