Striving4Zen

In response to growing consumer interest and confusion about natural personal care products, Whole Foods Market, the world's leading natural and organic foods supermarket, has developed a new Premium Body Care standard and labeling seal of approval, setting a new industry benchmark. The new standard raises the bar for defining quality natural personal care and helps consumers decipher which body care products in its Whole Body departments contain the most natural and highest quality ingredients.

Key highlights of the new Premium Body Care standard include:
  -- Preservatives -- While few are truly benign, some are necessary in body
     care products, especially water-based products. The Premium Body Care
     standard allows only milder preservatives that are shown to function
     properly -- such as potassium sorbate and sodium benzoate -- yet have a
     lower likelihood of causing cosmetic-related allergies and
     sensitivities. Parabens and formaldehyde-releasing preservatives (i.e.
     diazolidinyl urea, DMDM hydantoin) are unacceptable.
  -- Surfactants -- Used for cleaning, degreasing, emulsifying, conditioning
     and creating foam, these ingredients often irritate the skin and can
     remove essential fatty acids. The Premium Body Care standard allows
     only the most gentle types available, including decyl polyglucose and
     sodium stearoyl lactylate.
  -- Fragrance -- Only natural essential oils and components of natural
     essential oils are allowed as fragrances.
  -- Sunscreen -- Only physical sunscreen, such as zinc oxide or titanium
     dioxide as better alternatives to those containing chemical sunscreens,
     such as oxybenzone and octyl methoxycinnamate.

Full PR

Another Article relevant to the OASIS Organic Industry Standard

Labels: OASIS, personal care, Premium Body Care, Whole Foods