Striving4Zen

One big myth is that fruit juice is a healthy part of our diet. Wrong. Drinking a glass of fruit juice a day — which is the equivalent of one soft drink of 110 to 180 calories — has been linked in the U.S., Australia and Spain to increased calorie intake and higher risks of diabetes and heart disease.

Eating a piece of fruit provides vitamins, fiber and, best of all, tends to reduce intake of other food. Most fruit juices are just sugary beverages, providing extra calories — all from refined carbohydrates — without sating appetite. And this is true whether you drink apple or orange juice or one of the fancy new juices like acai berry or pomegranate juice. The added calories can contribute to weight gain and increased risk of both diabetes and heart disease.

A second myth surrounds foods and waters, which are heavily marketed for their antioxidant properties. Consumption of fruits and vegetables is linked with decreased risk of coronary heart disease and stroke and some benefits for various cancers. Some foods, like dark chocolate, which has antioxidants, are also linked in careful scientific research to reduced risk of heart disease.

But none of the antioxidant waters, which are very popular, have shown any health benefits, despite their indirect marketing pitches. Essentially, what one is buying is expensive water with sweeteners and some flavorings and supplements added. However, just as almost all studies of antioxidants provided as supplements have found no benefits, we would not expect to find them added to water to produce any benefits, either.

Source

Barry M. Popkin, an economist and nutrition epidemiologist, directs the Interdisciplinary Center for Obesity at the University of North Carolina at Chapel Hill. He is author of the “The World Is Fat: The Fads, Trends, Policies and Products That Are Fattening the Human Race.”

Labels: apple juice, beverages, fruit, fruit juice, healthy diet, orange juice, Vitamin Water

Suddenly Vitaminwater doesn’t look so healthy after all. At least not to the Center for Science in Public Interest and participants in the class action lawsuit against Coca-Cola. The suit states that the Coke-owned brand is guilty of deceptive and unsubstantiated claims.

Glacéau Vitaminwater has long been marketed as a healthy alternative to other beverages thanks to added vitamins and minerals. CSPI has taken issue with many claims associated with its drinks like “rescue,” “energy” and “endurance.”

“We had been looking at Vitaminwater for a number of months. Our concern is flavored sugar water shouldn’t be marketed as a health drink,” CSPI litigation director Steve Gardner told Brandweek. “We were then contacted by two small law firms who were already working together. Their client had the same complaint we did so we joined forces.”

The brand's marketing claims the products can, among other things, reduce the risk of chronic disease and promote healthy joints. The health advocacy group feels the drink is more likely to do harm than good, considering the 33 grams of sugar. The marketing of Vitaminwater “is truly an irresponsible act by Coca-Cola. They know it is flavored snake oil,” said Gardner.

He pointed to the brand's double labeling practices as "them just thumbing their nose at the Federal Drug Administration and the consumer." Specifically, the servings of calories and other "bad stuff" are shown per every eight ounces while the vitamins and minerals are labeled per bottle.

This is not Coke’s first run in with CSPI. In 2007, the group sued the company over claims that its Enviga brand burns more calories than it consumes resulting in weight loss. The suit is still pending.

Coke has already come under fire from the FDA. Last month it sent Coke CEO Muhtar Kent a letter stating that Diet Coke Plus' nutrient claims are in violation of the Federal Food, Drug and Cosmetic Act.

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Labels: Coca-Cola, Coke, CSPI, deceit, lawsuit, sugar, Vitamin Water, VitaminWater

“Just something to think about,” he says, “but with things like this, when you eat it in its natural form, there are benefits. But when you take it out and isolate it, for whatever reason, sometimes it doesn’t work. That’s why when I used to take vitamin C, I’d take it with orange juice.”

Function and most of its competitors use antioxidants—in marketing terms, antioxidants are the best thing these drinks have going. But there’s not much evidence that antioxidant-infused drinks provide any health benefit. They do their job in test tubes, says New York University nutrition professor Marion Nestle, but give antioxidants to real people in clinical trials and they show less of an effect. Maybe they only work in tandem with other food elements, or maybe we have our eye on the wrong ball—perhaps we’ve plucked the wrong compounds out of fruits and vegetables. But spicing our foods with antioxidants, Nestle later tells me, can be a waste of time. “In almost every case it’s been tested in clinical trials,” she says, “it’s been shown to have not much beneficial effect.” She says that in a few trials they’ve even had a harmful effect. “When it comes to vitamins and antioxidants, some is good; more is not better.”

Hughes takes in Robert’s comments and nods. “You’re totally right to point that out,” he says. “And yeah, certainly we’d have to have something that we know would work.” He takes the industry’s side of the argument: that beneficial compounds found naturally in foods are often processed out, or occur at such low levels that they don’t make much difference. If the science demonstrates that you can isolate a certain compound without losing efficacy, he says, then it can be consumed at high-enough concentrations to be useful.

“That falls under the category of better living through chemistry,” says Jennifer. She means it as encouragement, but clearly this isn’t the motto Hughes hopes to emblazon on the drinks. “When you have a population trending toward obesity like we do,” she continues, “maybe it’s time to medicalize food.”

“When you look at SoBe, it’s sweetened crap,” Nathanson says. “All these beverages are just sugar water. No one has been able to show that the products work. And I want to temper what I say because some of these guys are my friends and advertisers, but at the same time I’ve got to be real.”

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Labels: Anti-oxidant, beverages, functional medicine, Marion Nestle, Myth, nutrition, Sobe, Vitamin Water