Tuesday, June 26, 2007
More on Boots Restore & Renew....
June 26, 2007 -- MOISTURIZER mania broke out across the pond this spring when British drugstore Boots launched No7 Protect & Perfect, a $34 anti-aging serum that promises to reduce wrinkles and actually repair sun-damaged skin.
The miracle moisturizer flew off shelves at a rate of 13 bottles per minute. And now it’s in New York. Sort of.
Last week, Boots launched No7 Restore & Renew at CVS on Lexington Avenue and 53rd Street and at Target in Brooklyn (Atlantic and Flatbush avenues), the only two stores in the area that carry select lotions and potions from the British beauty giant.
But the $22 American version is more than just a different name - lipo-pentapeptide, an active ingredient in the British version, has been swapped for lipo-oligopeptide in the American one.
“There’s five amino acids in the pentapeptide formula, and probably only one or two in the oligo,” explains Park Avenue dermatologist Dr. Neil Sadick, a clinical professor of dermatology at Weill College at Cornell University. “It doesn’t mean much, oligo is a non-specific term - it’s possible they’re even exactly alike but they had to change the name for another reason.”
Sadick also says that just because the American formula could contain fewer amino acids, it doesn’t mean it will take longer to work. “Peptides are one of the new approaches to anti-aging, and there is some science behind them,” he says.
“If you’re looking for a $20 cream, it’s possible it will work, yes.”
The beauty buzz first started when the BBC documentary “Horizon” ranked the serum as one of the top products for preventing pigmentation problems, lines and wrinkles - as well as repairing existing damage. On the day the program aired, Boots saw a 2,000 percent increase in sales and still has waiting lists for the product.
At CVS in New York, a few bottles of the cream are still on shelves with an additional 800 pieces expected after July 4, perfect for snapping up and putting on eBay. With the current exchange rate you could make a fortune off the Brits.
SOURCE
The miracle moisturizer flew off shelves at a rate of 13 bottles per minute. And now it’s in New York. Sort of.
Last week, Boots launched No7 Restore & Renew at CVS on Lexington Avenue and 53rd Street and at Target in Brooklyn (Atlantic and Flatbush avenues), the only two stores in the area that carry select lotions and potions from the British beauty giant.
But the $22 American version is more than just a different name - lipo-pentapeptide, an active ingredient in the British version, has been swapped for lipo-oligopeptide in the American one.
“There’s five amino acids in the pentapeptide formula, and probably only one or two in the oligo,” explains Park Avenue dermatologist Dr. Neil Sadick, a clinical professor of dermatology at Weill College at Cornell University. “It doesn’t mean much, oligo is a non-specific term - it’s possible they’re even exactly alike but they had to change the name for another reason.”
Sadick also says that just because the American formula could contain fewer amino acids, it doesn’t mean it will take longer to work. “Peptides are one of the new approaches to anti-aging, and there is some science behind them,” he says.
“If you’re looking for a $20 cream, it’s possible it will work, yes.”
The beauty buzz first started when the BBC documentary “Horizon” ranked the serum as one of the top products for preventing pigmentation problems, lines and wrinkles - as well as repairing existing damage. On the day the program aired, Boots saw a 2,000 percent increase in sales and still has waiting lists for the product.
At CVS in New York, a few bottles of the cream are still on shelves with an additional 800 pieces expected after July 4, perfect for snapping up and putting on eBay. With the current exchange rate you could make a fortune off the Brits.
SOURCE
Labels: CVS, Miracle Cream, Restore and Renew
Post a Comment