Tuesday, July 17, 2007
Is it Worth the Hype?
Anyone who's been dying to get their hands on Boots No7, the anti-aging beauty serum to which fans ascribe almost mythic qualities, should mark Wednesday July 18th on their calendar. On that date, the CVS at 630 Lexington Avenue and 53rd Street will be selling their first shipment of the stuff (which has sold out everywhere it's been stocked). We mentioned this last week, but a few new details about the event have emerged since then. This will be the only shipment of Boots No7 that CVS will be receiving for at least a few weeks (Boots is trying to up their production of the product as we speak). You can sign up on the company's website to receive emails about new shipments, which will be available at certain CVS stores and Targets. On the 18th, CVS will have a couple hundred bottles of the skincare; shoppers are limited to one tube per person. The first 50 people in line will receive a bag of boots products worth $50. The store opens at 8am, but expect a line to form well in advance. One can only wait to see if the queue will rival that of Anya Hindmarch's tote-bag release.
Labels: Boots, CVS, Restore and Renew
Wednesday, July 11, 2007
July 18th -- Countdown!
July 11 -- The news has travelled across America, and the question remains, 'Where can I buy the Boots No7 miracle cream?" Sold out for weeks, Boots, the UK's number one health and beauty expert, will ship a special delivery of the much awaited No7 Restore and Renew serum to just one location for lucky Manhattanites beginning at 8:00 am EST on Wednesday, July 18th at the CVS/pharmacy at 630 Lexington Avenue (at 53rd Street) in New York City. Each tube will retail for $21.99. In order to satisfy their customers, a limit of one per customer has been established. At last report, bottles are being sold for over $100 on eBay.
Labels: Boots, CVS, Restore and Renew, skincare
Tuesday, June 26, 2007
More on Boots Restore & Renew....
June 26, 2007 -- MOISTURIZER mania broke out across the pond this spring when British drugstore Boots launched No7 Protect & Perfect, a $34 anti-aging serum that promises to reduce wrinkles and actually repair sun-damaged skin.
The miracle moisturizer flew off shelves at a rate of 13 bottles per minute. And now it’s in New York. Sort of.
Last week, Boots launched No7 Restore & Renew at CVS on Lexington Avenue and 53rd Street and at Target in Brooklyn (Atlantic and Flatbush avenues), the only two stores in the area that carry select lotions and potions from the British beauty giant.
But the $22 American version is more than just a different name - lipo-pentapeptide, an active ingredient in the British version, has been swapped for lipo-oligopeptide in the American one.
“There’s five amino acids in the pentapeptide formula, and probably only one or two in the oligo,” explains Park Avenue dermatologist Dr. Neil Sadick, a clinical professor of dermatology at Weill College at Cornell University. “It doesn’t mean much, oligo is a non-specific term - it’s possible they’re even exactly alike but they had to change the name for another reason.”
Sadick also says that just because the American formula could contain fewer amino acids, it doesn’t mean it will take longer to work. “Peptides are one of the new approaches to anti-aging, and there is some science behind them,” he says.
“If you’re looking for a $20 cream, it’s possible it will work, yes.”
The beauty buzz first started when the BBC documentary “Horizon” ranked the serum as one of the top products for preventing pigmentation problems, lines and wrinkles - as well as repairing existing damage. On the day the program aired, Boots saw a 2,000 percent increase in sales and still has waiting lists for the product.
At CVS in New York, a few bottles of the cream are still on shelves with an additional 800 pieces expected after July 4, perfect for snapping up and putting on eBay. With the current exchange rate you could make a fortune off the Brits.
SOURCE
The miracle moisturizer flew off shelves at a rate of 13 bottles per minute. And now it’s in New York. Sort of.
Last week, Boots launched No7 Restore & Renew at CVS on Lexington Avenue and 53rd Street and at Target in Brooklyn (Atlantic and Flatbush avenues), the only two stores in the area that carry select lotions and potions from the British beauty giant.
But the $22 American version is more than just a different name - lipo-pentapeptide, an active ingredient in the British version, has been swapped for lipo-oligopeptide in the American one.
“There’s five amino acids in the pentapeptide formula, and probably only one or two in the oligo,” explains Park Avenue dermatologist Dr. Neil Sadick, a clinical professor of dermatology at Weill College at Cornell University. “It doesn’t mean much, oligo is a non-specific term - it’s possible they’re even exactly alike but they had to change the name for another reason.”
Sadick also says that just because the American formula could contain fewer amino acids, it doesn’t mean it will take longer to work. “Peptides are one of the new approaches to anti-aging, and there is some science behind them,” he says.
“If you’re looking for a $20 cream, it’s possible it will work, yes.”
The beauty buzz first started when the BBC documentary “Horizon” ranked the serum as one of the top products for preventing pigmentation problems, lines and wrinkles - as well as repairing existing damage. On the day the program aired, Boots saw a 2,000 percent increase in sales and still has waiting lists for the product.
At CVS in New York, a few bottles of the cream are still on shelves with an additional 800 pieces expected after July 4, perfect for snapping up and putting on eBay. With the current exchange rate you could make a fortune off the Brits.
SOURCE
Labels: CVS, Miracle Cream, Restore and Renew
