Striving4Zen

Probiotics are the new the cure-all craze. If you believe some food labels, they can solve everything from bad digestion to acne to obesity to a bad attitude. To help further their health claims, the marketing team at Dannon, which makes Activia, took things a step further. Banking on the power of suggestion, they came up with new names for two strains of bacteria found in their yogurt: bifidus regularis, which supposedly helps regulate your digestive system and L. casei immunitas, which, you guessed it, supposedly strengthens your immune system. Probiotics may have some benefits, but most yogurts contain them—the reason why there is a class action lawsuit accusing Dannon of a false advertising campaign promoting the benefits of their yogurt over others. The suit charges that the claims merely convince consumers to pay more. But how else would the marketing team get paid?

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Labels: Dannon, deceit, health trend, lawsuit, Probiotics, yogurt