Striving4Zen

We reported a few weeks back about how Yoplait was going growth-hormone free. Well now Dannon's following suit, reports Civil Eats. Dannon, which controls around one third of the country's dairy market, cites consumer demand as the reason behind the change. The company says it will go rbGH (recombinant bovine growth hormone)-free by the end of the year.

There are various health and animal rights issues surrounding the use of rbGH on dairy cows. The hormones have been linked to increased rates of infections in cattle, necessitating greater antibiotic use. And some studies have shown that rbGH raises levels of a hormone in cow's milk; higher than normal levels of IGF-1 in humans may raise the risk of breast cancer. Others say no significant difference has been shown between milk from rBST-treated and milk from non-rBST-treated cows.

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Labels: antibiotics, cows, Dairy, Dannon, health trend, rbGH, synthetic growth hormone, Yoplait

Probiotics are the new the cure-all craze. If you believe some food labels, they can solve everything from bad digestion to acne to obesity to a bad attitude. To help further their health claims, the marketing team at Dannon, which makes Activia, took things a step further. Banking on the power of suggestion, they came up with new names for two strains of bacteria found in their yogurt: bifidus regularis, which supposedly helps regulate your digestive system and L. casei immunitas, which, you guessed it, supposedly strengthens your immune system. Probiotics may have some benefits, but most yogurts contain them—the reason why there is a class action lawsuit accusing Dannon of a false advertising campaign promoting the benefits of their yogurt over others. The suit charges that the claims merely convince consumers to pay more. But how else would the marketing team get paid?

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Labels: Dannon, deceit, health trend, lawsuit, Probiotics, yogurt