Friday, October 24, 2008

And Over in the UK...

Good things really do come in small packages, as fans of the winning 100-calorie snack package will agree. Now a new UK company aims to upgrade the small-portion snack with natural and nutritious edibles delivered by mail in just the right sizes.

Graze encourages consumers to do just that by offering a wide variety of natural foods in snack sizes for regular delivery by Royal Mail. Consumers can select from three types of standard snack collections: the grazemini, which combines fresh fruit with dried fruits, nuts or seeds; the grazeclassic, which adds vegetable, savoury and bakery options to that mix; and the grazeluxury, which includes deli and sweet indulgences. Focused nutritional selections are also available, chosen by Graze's team of nutritionists for energy, well-being or workout enhancement. Whichever box style they select, consumers then tell Graze how they feel about the various food options in that mix—whether they like, love, or would like to try them.

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