Striving4Zen

Earlier this year we covered customizable energy bars from LA-based YouBar, and recently a similar contender out of the Midwest crossed our proverbial path.

Chicago-based Element Bars aims to give users a simple, step-by-step process for designing their own energy bars from scratch. Customers begin by selecting a chewy, oaty, crispy or datey "core" that defines the bar's texture and base. They can then add nuts, fruits and sweets as well as protein, fiber, Omega-3 and vitamin boosts. The site warns users if they have selected incompatible ingredients, and it will even recommend a mix for users who answer a few lifestyle-oriented questions. Meanwhile, a Nutrition Facts box is updated each step of the way to reflect the user’s current selections.

There's nothing we love more than seeing a good idea spread, and that includes virtually anything in the realm of customization.

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Labels: customization, Element Bars, energy bars, health trend, innovative, new product, Springwise

Good things really do come in small packages, as fans of the winning 100-calorie snack package will agree. Now a new UK company aims to upgrade the small-portion snack with natural and nutritious edibles delivered by mail in just the right sizes.

Graze encourages consumers to do just that by offering a wide variety of natural foods in snack sizes for regular delivery by Royal Mail. Consumers can select from three types of standard snack collections: the grazemini, which combines fresh fruit with dried fruits, nuts or seeds; the grazeclassic, which adds vegetable, savoury and bakery options to that mix; and the grazeluxury, which includes deli and sweet indulgences. Focused nutritional selections are also available, chosen by Graze's team of nutritionists for energy, well-being or workout enhancement. Whichever box style they select, consumers then tell Graze how they feel about the various food options in that mix—whether they like, love, or would like to try them.

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Labels: health trend, healthy snacks, innovative, new product, Springwise