Striving4Zen

Earlier this year we covered customizable energy bars from LA-based YouBar, and recently a similar contender out of the Midwest crossed our proverbial path.

Chicago-based Element Bars aims to give users a simple, step-by-step process for designing their own energy bars from scratch. Customers begin by selecting a chewy, oaty, crispy or datey "core" that defines the bar's texture and base. They can then add nuts, fruits and sweets as well as protein, fiber, Omega-3 and vitamin boosts. The site warns users if they have selected incompatible ingredients, and it will even recommend a mix for users who answer a few lifestyle-oriented questions. Meanwhile, a Nutrition Facts box is updated each step of the way to reflect the user’s current selections.

There's nothing we love more than seeing a good idea spread, and that includes virtually anything in the realm of customization.

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Labels: customization, Element Bars, energy bars, health trend, innovative, new product, Springwise